What is the future for online technology?

1. Who is Chris De Wolfe and what does he say is the future for social networking? What impact will portable hardware have on this area of technology?

Chris De Wolfe is the CEO and co-founder of MySpace and he believes that the future of social networking is to become more personal and portable. He expects that social activity will become more fluid based on the online population that want content where they want it, when they want it, and how they want it. He believes that social activity should be portable and the industry will carry on moving into that direction. Finally he says that the future of the social web will harness the savvy of the masses to produce more relevant and meaningful social experiences, ultimately pushing the larger industry to be more innovative and progressive.

2. Who is Chad Hurley and what does he say is his company's goal? Is he a positive or negative technological determinist?

Chad Hurler is the CEO and co-founder of YouTube and his company's goal is that in five years, video broadcasting will be the most ubiquitous and accessible form of communication. Personal media devices will be universal and interconnected. So in five years the world will be a smaller place

3. What does Maurice Levy say is the challenge for advertisers and what is 'liquid media' compared to 'linear media'?

Maurice Levy believes that virtualy all media will be digital in five years and digital will enable almost all kinds of advertising. Online advertising will depend more than ever on the one element which has been at the heart of impactful advertising, both analogue and digital. Linear media is fast giving way to liquid media, this is because liquid media enables you to move seamlessly in and out of different settings as people are no longer willing to put up with interruptions for a commercial break during their entertainment experience

4. What parallels does Norvig draw between Edison inventing electricity and the development of online technology in terms of searching for information? (tricky question - read this section carefully)

Edison invented electricity and now today we assume that electricity will be on demand in almost every room of every building we visit. Edison may have found this useful however he would have not been able to foresee the range of appliances this would enable. This draws a parrellel with the development of online technology as it is increasing and computers are becoming more fluid so they can attend to each persons specific needs.

5. What are the issues for the developing world? How is this evidence of a 'digital divide'? (socio-economic divide due to access to technology)

The internet and other information-age tools, such as digital archiving, will help us understand the world more deeply, broadly and creatively. The new digital media helps us understand what is happening in the world and the divides between the economically developed countries and the less economically developed countries. The less developed countries will have limited access to the latest forms of new digital media which the economically developed countries will have which will keep the less economically developed countries behind with technology and information.