Audience

Proliferation

With the introduction of digital television, audiences are no longer limited to the analogue 4 channels to a multi channel specialist which now aims at broader audiences.


Censorship

Sky digital does not allow you to view programmes that have certain age limitations, such as films etc. require an authocation code for viewing if it is before the watershed. This is only sometimes the case, other channels allow viewers of any age.


Control

With the introduction of PVR audiences can control their own timetable, along with this the recorder enables people to watch programmes that they may miss. As well as the PVR catch up programmes available on the internet such as BBC iPlayer and Channel 4 on Demand allow people to catch up on any television they have missed on the last seven days. This also adds to the convergence between the internet and television.