Convergence

Convergence - is the term to describe the process of multiple technologies being brought together to form a new product.

The 'one box solution' has been the main focus of convergence, due to the other new media forms television faces a fresh challenge from other media forms as they start to look like television.

The 'MySpace generation' (18 to 24 year olds) is said to not be watching much television however this does not mean that moving image content is decreasing in population. Instead of television programming, video's are becoming more and more popular over the Internet.

Another implication of television being distributed over different platforms is in the rise of the Internet based 'channels'. An example of this could be Google Video where home users and existing television channels are offering content using the service.

Positives for audiences
There is far greater access to content which can be delievered on demand rather than on schedule. Content is also now portable through devices such as the iPod.

The virtually limiletness capacity for content allowed on the internet has allowed people to cater to very specific tastes, something which even the broad offering of the multi-channel digital television would find hard to compete against.